Get to know me
I’m a multi-disciplinary creative and strategic content leader with 10+ years experience transforming complex technical topics into data-driven, compelling narratives for B2B audiences.
I’m a 360 marketer, equally comfortable leading small teams and standing up a content center of excellence for a global corporation.
I bring an extensive writing background and expertise in content strategy, corporate storytelling, research analysis, and performance optimization across channels and formats.
I have a proven track record of driving lead generation, growing organic traffic, and elevating content operations—with editorial rigor and an “I will fight you” commitment to the Oxford comma.
Experience
Stefanini Group
Thomson Reuters
Nexcess Managed Hosting
Amber Engine
Aleva Stores
Kate Sassak Photography
Senior Writer, Global Marketing
Content Manager, Global Brand & Tax and Accounting Professionals Large/Strategic Segment
Marketing Manager
Content Strategist
Content Lead, Digital Marketing
Owner/Photographer
Skills
Content Marketing Strategy
Content Creation
Digital Marketing
Storytelling
Data-driven Content
Content Optimization
Demand Generation
Integrated Campaigns
Go-to-Market (GTM) Strategy
Full-Funnel Marketing
Editorial Strategy
Editorial Calendar Management
Content Operations
Copywriting
Thought Leadership
Knowledge Base Management
Executive and SME Collaboration
Team Management
Agency/Vendor Management
Persona Development
Customer Research
Market/Segment Analysis
Localization/Market Adaptation
Product Launch Strategy
Global Marketing
Creative Direction
Cross-functional Leadership & Collaboration
Sales Enablement
Portfolio Strategy
Technical Acumen & Industry Expertise
SEO & Analytics
SEO Strategy
SEO Content
Keyword Research
Organic Traffic Growth
Project Management
Brand Stewardship
Stakeholder Management
Glossary/Taxonomy Development
Web Analytics
Funnel Analytics
KPI Setting
Performance Reporting
Social Media Strategy
Social Media Management
Email Marketing
eCommerce Marketing
Publishing Operations
Content Hub Management
Conversion Rate Optimization (CRO)
Chatbot Marketing
Sales Collateral
Print Media
Workflow Automation
Education
University of Michigan - Dearborn
B.A. Philosophy, Minor Psychology