Storytelling that converts.

Portfolio

I am a data-driven content marketing manager with 9+ years of experience developing and executing content marketing strategies to drive brand awareness and increase conversion rates.

My expertise in cross-functional collaboration, content planning and production, audience research, persona development, data analysis, and SEO has enabled me to develop and implement effective content assets and campaigns that deliver tangible results.

Cybersecurity Solution Video

Stefanini's co-created cybersecurity solutions help our clients get cyber ready for their digital transformation journey.

Get Cyber Ready eBook

Building cyber resilience with Zero Trust, Artificial Intelligence, and Talent

Cyber Resilience Checklist

A step-by-step guide ensuring enterprise-wide cyber resilience.

Blind Case Study

Stefanini Group Cybersecurity solution

Cloud Audit Suite UK

Launch content & creative strategy

Audit from Anywhere Whitepaper

Persona focused whitepaper created to promote the Cloud Audit Suite.

Learn, connect, and grow at Synergy 2022

1st brand aligned blog communication exploring the annual Thomson Reuters SYNERGY conference.

True Stories

Using webcast audio of real customers, I concepted this series to illustrate the value of partnership with Thomson Reuters.

The Cost of Keeping Staff Happy

Tax & Accounting infographic

Tax Glossary

Tax & Accounting: The Thomson Reuters Tax Glossary gives a comprehensive synopsis of complex tax terms.

Automate your practice and save time, risk, and cost

Tax & Accounting: Berkowitz Pollack Brant case study shares the firm’s automation experience.

Connect the dots

Tax & Accounting: Video series project supporting Thomson Reuters Sales and Tax compliance workflow products.

The Two Pizza Rule

Tax & Accounting: How do you know when it’s time to automate processes? How do you know when you need tools to connect teams?

Influence 101

Tax & Accounting: If you’re going to try to influence others, you must first know what’s important to them.

Assist for Dealers

60-second promotional video for Amber Engine's Assist software platform

Video Concepting

Amber Engine Assist for Dealers video concept. Creative direction & script.

Storytelling That Sells

Amber Engine blog post introducing the concept of merchandising storytelling for home furnishings retailers.

Strategies to Increase In-store Traffic

Amber Engine eBook for home furnishing retailers struggling in an ecommerce world.

Strategies to Keep Up with Amazon

Amber Engine eBook for home furnishing retailers addressing how to remain competitive with Amazon.

Amber Engine Sales Collateral

High Point Market sales collateral, written and designed for Amber Engine.

The Future of Furniture

Amber Engine blog post exploring the power of ecommerce for the home furnishings industry.